Baxter Planning Launches New Brand Identity To Emphasize Corporate Partnerships

Austin, TX, May 30, 2018 – Baxter Planning (Baxter), the pioneer and recognized leader in inventory planning and optimization solutions for the service supply chain, has unveiled a new brand identity campaign including a new logo, tagline and a modified company name. Baxter Planning has operated for over 25 years as Baxter Planning Systems and will now be known simply as Baxter Planning. These changes are reflected on their updated website.

Increased investment in programs to drive market awareness created an opportunity to review Baxter’s brand identity. “To reflect the relationships that we have with our customers and partners in the service supply chain ecosystem, we are introducing an evolution to our brand identity that includes a new tagline, brand mark and simplified company name. Our customers recognize us for relationships based on the trust earned by providing solutions to their service inventory optimization challenges.” stated Chuck Moeling, Baxter Planning’s CEO.

Your Partners In Planning

The tagline of “Your partners in planning” was selected based on validation from customers that rely on Baxter’s solutions to optimize the service inventory and improve planner productivity.  “Baxter stands by us. They do their best to understand where we are, how we see our situation, and where we want to go.  Then they help us make it happen.” and “With Baxter, I talk with fellow planners, not just IT-trained developers.” are examples of quotes used by supply chain executives familiar with Baxter during the validation process for the new tagline.

New Brand Mark Identifies Baxter Planning

“We are very excited about the feedback received from customers on the new tagline.  Our building momentum in the service parts planning market, recognition by both Avaya and Palo Alto Networks with vendor appreciation awards in 2018, and a new tagline created an opportunity to also refresh our logo.” stated Baxter Planning’s President, Phillip Kennedy.  The company’s new brand mark includes 2 links of a chain representing the relationship between Baxter and its customers.  These links are modified to represent lower case initials for Baxter Planning.

The evolved brand identity has been rolled out to the website. All Baxter Planning products, communications, and experiences will be updated with the new identity this summer.  The creative process was supported Barbara Mitchell from Mitchell and McCue.  Graphic design was supported by Doug Githens from Groom Githens Creative.

About Baxter Planning

Headquartered in Austin, Texas, with employees around the globe, Baxter Planning was founded in 1993 by Greg Baxter, who saw the need for a best of breed solution to address the lack of supply chain planning technologies in the market.Now a worldwide leader in aftermarket supply chain planning software, Baxter helps customers plan billions in service parts inventory every day. The list of Fortune 500 enterprises and growing startups deploying solutions from Baxter include Verizon, RICOH, Stanley Black and Decker, NetApp, SONY, Johnson & Johnson, and many others. Baxter’s differentiated combination of a SaaS platform featuring planning as a service (PaaS) enables supply chain organizations to deliver dramatic improvements in post-sales service levels while increasing profitability and cash flow.

Baxter has been on SupplyChainBrain’s “List of 100 Great Supply Chain Partners” for 14 consecutive years and recognized multiple times as a “Best Places to Work in Austin.” For more information, visit or email us at

UPS Launches New Technology To Optimize Field Inventory For Critical Medical Devices

GLOBENEWSWIRE, May 24, 2018 – When patient care is critical, time is of the essence. That’s why UPS (NYSE: UPS) announced today new field inventory technology to help ensure that surgical kits and implantable medical devices arrive where they need to be, when they need to be there.

The integrated solution – a collaboration with WebOps, a medical device logistics and analytics technology provider, and Baxter Planning, an inventory planning and optimization solutions provider – helps medical device manufacturers optimize their supply chain amid stricter standards for patient safety. Specifically, the WebOps application enables precise tracking of surgery schedules, physician preferences, inventory availability and movement of surgical kits and implants. Surgeons and hospitals, device and instrument manufacturers, and distributors can also communicate about implant usage, product needs and consumption. Baxter Planning’s solution provides unified inventory planning for the consigned inventory across hospitals and forward stocking locations to simultaneously improve order fulfillment and productivity while helping to reduce inventory and transportation costs.

  • 20-50% reduction in inventory
  • 10-30% reduction in expedited order requests
  • Critical shipments delivered to 80% of hospital beds and surgery centers within 4 hours

The majority of medical device inventory lies outside a manufacturer’s direct control, vacillating between field representatives and hospitals. This limited visibility can result in redundant inventories within local markets and increased inventory carry costs and can leave field sales representatives managing logistics instead of supporting surgeons.  With increasing requirements in the industry, manufacturers need better control over their field inventory.

UPS currently operates a network of both healthcare field stocking locations and distribution centers serving manufacturers and distributors of medical devices. The additional platforms provide cloud-based capabilities to help optimize field inventory through enhanced planning, visibility, streamlined logistics and focused “final-mile” services. The integration of the platforms with UPS warehouse and transportation systems creates a comprehensive inventory workload planning and visibility tool.

The resulting solution centralizes inventory for better control and visibility and can help you to maintain product integrity, reduce inventory, enhance sales force and customer service effectiveness, and improve field resource and asset utilization. Manufacturers can achieve 20-50% reduction in inventory and 10-30% reduction in expedited order requests.  Also, UPS’s current U.S. network of healthcare compliant facilities means that critical shipments can be delivered to 80% of hospital beds and surgery centers within four hours.

“Medical device manufacturers require specialized services and solutions to solve problems that help to improve patient care,” said David O’Leary, vice president of operations, UPS global logistics and distribution. “We are now leveraging these core strengths to bring solutions to the implantable medical device industry that offer better visibility and quality, reduced inventory and lower supply chain costs.”

About UPS Healthcare

UPS provides global supply chain solutions and expertise to pharmaceutical, biopharma and medical device companies. UPS has approximately 8 million square feet of cGMP- or cGDP-compliant healthcare distribution space. UPS also maintains one of the world’s largest networks of field stocking locations with approximately 900 sites. For parcels requiring strict temperature environments, from CRT to cryogenic, and those requiring around-the-clock monitoring, UPS has solutions such as UPS Temperature True™ and UPS Proactive Response™ services. UPS is committed to expanding its healthcare capabilities including recent acquisitions of Marken, CEMELOG and Poltraf, to meet the complex and evolving supply chain needs of the healthcare and life science sectors. Visit

About Baxter Planning

Headquartered in Austin, Texas, with employees around the globe, Baxter Planning was founded in 1993 and provides inventory optimization technology and expertise to medical equipment and device companies. Baxter Planning’s differentiated combination of a SaaS platform featuring planning as a service (PaaS) enables supply chain organizations to deliver dramatic improvements to profitability and cash flow. Baxter Planning’s experience in the medical market includes solutions delivered for leading providers such as Bio-Rad, Illumina, and Carestream Health.  Visit to learn more.